Plan web posts for weekly social output

A creator has 12 clips from a product demo recorded on Tuesday and needs them live on YouTube, Instagram Reels, LinkedIn, and X by Friday noon.

Open the Compose screen and paste the raw file list into the new post. The first step is to decide the core message once, then break it into platform lengths. A 90-second YouTube cut becomes a 30-second Reel hook, a 60-second LinkedIn talking-head version, and a 15-second X teaser.

Choose the main asset first

Load the longest file, the 90-second demo, into the timeline. Trim the first 12 seconds for the Reel hook because that segment shows the problem statement clearly. Export a 1080x1920 version at 30 fps and a 1920x1080 version at 24 fps. Keep both in the same folder so the next person on the team can find them without asking.

Platform length targets

• YouTube: 85-95 seconds
• Instagram Reels: 25-35 seconds
• LinkedIn: 55-65 seconds
• X: 12-18 seconds

Write captions once, adapt three times

Type the full caption in the main field. It contains the problem, the demo result, and a single CTA link. Copy that text into three new fields below it. Shorten the Reel version to the first two sentences plus a question. Shorten the LinkedIn version to the result plus a question for comments. Shorten the X version to the result plus the link.

Add platform accounts

Select the four accounts from Platform Settings. The tool shows green check marks when each account accepts the file format. If a check mark is missing, change the export preset before leaving the screen.

Set the schedule

Switch to the calendar view inside Dashboard. Drop the YouTube post at 10 a.m. Friday, the Reel at 11 a.m., the LinkedIn post at 11:30 a.m., and the X post at 12:05 p.m. The staggered times give each platform its own peak window without extra work later.

Review and hand off

Click the approval toggle. The next teammate receives an email with a direct link to the draft. They can watch the four versions side by side and leave a comment on any clip. After they approve, the post moves to the scheduled queue automatically.

Verify the result

On Friday morning open the Dashboard queue. Confirm the four posts sit at their planned times. Download the thumbnail files one more time to check they match the brand kit. If everything lines up, close the tab. The posts will publish without further clicks.

Store the files for reuse

Move the exported clips into a dated folder named 2026-07-11-product-demo. Add a simple text file that lists the original recording length, the four trimmed durations, and the caption word counts. This folder becomes the reference for any future repurposing of the same demo.

Track what actually ran

After the posts go live, return to the same dashboard entry. The analytics column fills with views from each network. Note the Reel view count against the LinkedIn click count. Use those two numbers to decide whether the next batch should keep the same length split or adjust the Reel cut by five seconds.

Repeat the pattern next week

Open Compose again with the new batch of files. The previous schedule template is already saved, so the only new work is trimming the fresh clips and writing the new captions. The rest of the flow stays identical.

The outcome is a repeatable weekly loop that turns raw footage into four published posts on four platforms without last-minute scrambles.

Selecting export presets for each network

When the 90-second source file is loaded, the first decision is which preset matches the destination. YouTube accepts 1920x1080 at 24 fps without re-encoding penalties. Instagram Reels requires 1080x1920 at 30 fps and will compress anything above 35 seconds. LinkedIn prefers 1920x1080 at 30 fps for talking-head clips but will accept 1080x1920 if the post is marked as vertical. X limits the file to 15 seconds in most cases and drops quality on anything wider than 1280x720.

Open the export panel inside the timeline and create four separate output lines. Name them yt-demo-90s, reel-demo-30s, li-demo-60s, and x-demo-15s. Set the frame-rate and aspect ratio for each line before rendering. This prevents the common error of exporting once and then resizing afterward, which introduces extra compression steps.

Export presets can be saved and reused on the next batch. Once saved, the same four lines appear automatically when new footage is dropped into the timeline.

Building a reusable asset library

After the four clips are exported, move them into the dated folder described earlier. Add a second folder named originals inside the same parent directory. Drop the untouched 12 source files here so the team can return to the raw recordings without searching email threads or external drives.

Create one text file named manifest.txt that records the exact file names, durations, and which preset was applied to each. Future repurposing becomes faster because the manifest shows at a glance which clip already has a vertical version ready.

Link the folder to the project inside asset library so any teammate can open the same set without asking for the path. The library also stores the thumbnail set and the final caption text so nothing is recreated from memory.

Team approval workflow examples

When the approval toggle is activated, the draft is assigned to the reviewer listed in approval settings. A three-person team can use sequential review: first the producer checks technical specs, then the marketer reviews messaging, then the final approver confirms brand colors. Each reviewer sees the four side-by-side players and can leave timestamped comments directly on a clip.

If the reviewer requests a five-second trim on the Reel version, the change is made in the timeline and the new export replaces only that one file. The rest of the schedule remains untouched. The system keeps a version history so the original 30-second cut is still available if the team decides to revert.

Measuring cross-platform performance

Once the posts publish, the analytics column in dashboard analytics shows views, clicks, and saves broken down by network. Export that table as CSV and add two new columns: caption word count and clip duration. Over three weeks the pattern usually shows that Reels under 28 seconds receive higher completion rates while LinkedIn posts between 55 and 65 seconds generate more comments.

Use those numbers to adjust the next batch. If the X teaser at 15 seconds drives the highest click-through to the YouTube link, shorten the next X version by two seconds and test again. Keep the same manifest file updated so the adjustments are documented rather than remembered.

Platform	Target Length	Export Resolution	Recommended Caption Words	Check Item
YouTube	85-95 s	1920x1080 24 fps	120-140	Thumbnail matches brand kit
Instagram Reels	25-35 s	1080x1920 30 fps	25-35	Hook in first three seconds
LinkedIn	55-65 s	1920x1080 30 fps	70-90	Question added for comments
X	12-18 s	1280x720 30 fps	15-25	Link placed at end

The table above can be copied into the manifest file so every new batch starts with the same reference points. When the next set of clips arrives, open the saved schedule template, apply the preset lines, and the only remaining tasks are trimming and writing the new caption.

Handling file variations across takes

When the initial 12 clips include multiple takes of the same demo segment, load them into a single timeline project rather than separate files. Name each take with a suffix like take-01 or take-02 inside the export preset dialog. This keeps the four platform versions consistent while allowing quick swaps if one take shows better lighting or clearer audio. Compare side-by-side previews at 50 percent speed before committing to renders.

Use the timeline comparison view to flag takes that exceed 95 seconds on the YouTube line or drop below 25 seconds on the Reel line. Mark those for re-trim instead of full re-export.

Creating a pre-flight checklist

Before switching to the calendar view, run through a short verification list stored in project templates. The list covers resolution match, frame-rate alignment, caption length per platform, and thumbnail presence. Checking these items reduces the chance that an account rejects a file format later.

• Confirm YouTube preset uses 1920x1080 at 24 fps
• Verify Reel vertical output stays under 35 seconds
• Ensure LinkedIn talking-head version includes the question prompt
• Place X link in the final three seconds of the 15-second cut

Print or copy the checklist into the manifest.txt file for the current batch so later reviewers see the exact steps followed.

Adjusting for seasonal content spikes

When Friday noon falls near a holiday or product launch, shift the entire schedule by 24 hours using the saved template. The tool preserves the relative stagger between platforms, so only the base date changes. Update the manifest.txt with a note about the shift and the reason, then link the updated folder back into the asset library for reference.

If the product demo contains time-sensitive pricing or event mentions, add a separate text overlay layer in the timeline that can be toggled off without affecting the core clip lengths. This layer stays in the same export preset lines so no new renders are required.

Cross-team handoff notes

When handing the draft to a remote reviewer, include the exact folder path in the email rather than assuming shared drives. The approval system attaches a read-only snapshot of the four clips and the manifest.txt. If the reviewer requests a caption change, the system logs the edit against the original text so the next batch can reuse the revised wording.

Track the time between approval and scheduled publish in the dashboard notes field. Over several weeks this data shows whether the staggered times need tightening for certain platforms. Keep the notes concise and attach them to the dated folder so the pattern repeats without reopening old emails.